The death care industry is unique, and it is constantly evolving due to new consumer preferences and technology. While some funeral homes are hesitant to take the plunge, there are plenty of ways that technology can increase your funeral home’s success. What are some of the ways that you can take advantage of new technology to increase your bottom line and allow you to provide the best service possible?
4 Ways Technology Can Increase Your Funeral Home’s Success
- Website: Today’s businesses in every industry use websites as a way to connect with potential customers and existing clients. Websites help to show what services you offer and show clients that you care. When you are searching for a plumber to repair water heaters, for example, would you go with a company that has no website or a company with a robust online presence that specifically states they can repair water heaters?
- More Payment Options: One of the biggest changes that can increase your funeral home’s success is offering more payment methods and making things more flexible for families. Your website or technology could allow families to pay online, use different payment methods like PayPal or credit cards or create payment plans. Online payment processing can also make your reporting processes simpler.
- Customer Relationship Management Software: Are you doing a good job building relationships with families that you work with? Customer Relationship Management (CRM) software is an effective way to increase your funeral home’s success. The death care industry can be challenging to build relationships in, but CRM software works by helping you track families you have worked with and attract new families, all while getting a detailed look at what is working and what isn’t working.
- Easier Marketing: Marketing is critical in all industries, and because many people only make death care decisions once, in order to increase your funeral home’s success you need to make sure that you are marketing properly. Social media and other digital marketing platforms make posting and creating content easier than ever before.
Financial Planning for Every Death Care Services Industry Business from MKS&H
MKS&H provides tax and accounting services to businesses of every size and in every industry, including the death care industry. Our team can help your business gain confidence in your important accounting reports and make better, more educated financial decisions. Contact us today for a consultation.
About MKS&H: McLean, Koehler, Sparks & Hammond (MKS&H) is a professional service firm with offices in Hunt Valley and Frederick. MKS&H helps owners and organizational leaders become more successful by putting complex financial data into truly meaningful context. But deeper than dollars and data, our focus is on developing an understanding of you, your culture and your business goals. This approach enables our clients to achieve their greatest potential.