When your business has numerous target audiences, business segmentation can be the most effective path forward. Because the average customer bears witness to so many advertisements over the course of
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Particularly if you are a sole proprietor or just starting out, it’s tempting to keep your personal and business accounts together. After all, when you’re regularly moving cash from one
On December 27, 2020, President Trump signed into law the Consolidated Appropriations Act, 2021 (the CA Act). The CA Act enhances and expands certain provisions of the Coronavirus Aid, Relief, and Economic
In all things, especially in business strategy, balance is crucial. As an entrepreneur, finding a distinct balance between your long-term business strategy and short-term business needs is one of the
As we approach the end of a particularly stressful and tumultuous year, it’s time to take a moment to assess the financial state of your business and complete your accounting
IRS released Revenue Ruling 2020-27 on November 18, 2020 clarifying the tax impact of receiving PPP Loan forgiveness as follows: “A taxpayer that received a covered loan guaranteed under the
Starting a business opens the doors to loss and liability. In today’s uncertain climate, the potential for risk is higher than ever. It is critical to protect your business by
Failure to pay business taxes punctually or accurately is usually due to inadequate preparation. The following daily, weekly, and monthly tasks will help you keep your finances in order and
Strategic planning is the secret weapon of many enduring and prosperous businesses. Before explaining how a strategic plan can benefit your business, let’s take a quick look at the concept
The classification of workers as employees or contractors is critical. If you classify a worker as an employee, you have to withhold, report, and pay employment taxes, social security taxes,