It is not always easy to grow a construction business, especially when you have not been established for a long period of time. Sales can be a lengthy process, and filling up a sales funnel takes time that you might not always have. One of the best ways to steadily grow your business over time is with referrals. How can you get started?
Referrals Are Great for Any Size Business
Referrals are a common tool to get started for a small construction business, but they can also be great for bigger businesses too. Referrals are a great way to get satisfied clients who can provide you with testimonials and references for future customers. Happy clients are more likely to tell others about their experience, which can build your business up. Additionally, referrals are free. Other than doing a great job on a past project, you do not need to make any type of payment to get them as you do for other leads in your sales funnel.
How to Increase the Number of Client Referrals You Get
- Start by setting a target for how many referrals you need to be getting to grow your business in line with your projections. Don’t set it so high that it is challenging to reach. Instead, focus on a reasonable increase that would allow you to still offer a great customer experience.
- Focus on providing the best possible customer experience throughout every step of the process. Can you deliver estimates faster than you are right now? Is there a way to do things faster or for less money in other parts of your business? Are you sending thank you cards to thank the client once the project is done? Getting more referrals for any construction business takes thinking outside of the box and going above and beyond, so constantly look for ways to be just a little bit better.
- Stay in touch with your past customers to see how their experience was with you and make sure that they don’t forget about your construction business. Simple things, like surveys, are ways to increase touchpoints with past clients and remind them that you are available for new work.
Make Finances Easy at Your Construction Business with MKS&H
MKS&H provides tax and accounting services to businesses of every size and in every industry, including construction and commercial real estate. We can work with you to improve your company and make sure that it is financially secure now and in the future. Contact us today for a consultation.
About MKS&H: McLean, Koehler, Sparks & Hammond (MKS&H) is a professional service firm with offices in Hunt Valley and Frederick. MKS&H helps owners and organizational leaders become more successful by putting complex financial data into truly meaningful context. But deeper than dollars and data, our focus is on developing an understanding of you, your culture and your business goals. This approach enables our clients to achieve their greatest potential.
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