Historically, death care industry businesses have survived and continued to operate thanks to the relationships that they built with families and their reputation in the community. However, things today have changed. There are many different services, both digital and in-person, that are all trying to capture parts of the death care and funeral markets. How can you set your funeral home apart with marketing?
Use Social Media Wisely
Social media is a valuable tool for any business, and it is also an effective way to set your funeral home apart. There are many different platforms where you can showcase your business and what you do without needing to invest too much time or effort, like Facebook and Instagram. On your profiles, you can showcase anything, from your team members and their experience to videos of the grounds to show how peaceful and attractive it is.
Invest in a Blog
Blog posts are an effective way to educate people and even attract new customers. Some businesses don’t invest in one because they aren’t sure what to write about, but there are countless topics that are fascinating to people who don’t work in the death care industry. Whether you are talking about the pros and cons of various burial methods or educating consumers about new technology, a great blog can set your funeral home apart. Blogs also help to build trust in potential clients by showing them that you are a legitimate, established business.
Add a Newsletter
Just like you expect to receive a newsletter from some of the businesses that you patronize, your current and prospective customers would love to receive newsletters from you. These give you a chance to showcase any promotions that you have going on, upcoming events, in memoriam sections for families, or other information. Every newsletter that you send out should include your contact information and some type of call to action that encourages the reader to complete a task, subscribe to something, or make a purchase. Consistency is key for newsletters!
Financial Planning for Every Death Care Services Industry Business from MKS&H
MKS&H provides tax and accounting services to businesses of every size and in every industry, including the death care industry. Our team can help your business gain confidence in your important accounting reports and make better, more educated financial decisions. Contact us today for a consultation.
About MKS&H: McLean, Koehler, Sparks & Hammond (MKS&H) is a professional service firm with offices in Hunt Valley and Frederick. MKS&H helps owners and organizational leaders become more successful by putting complex financial data into truly meaningful context. But deeper than dollars and data, our focus is on developing an understanding of you, your culture and your business goals. This approach enables our clients to achieve their greatest potential.
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