While pre-planning has always been a priority for many consumers, changing concerns have it becoming even more critical for many people. This presents a tremendous opportunity to death care industry businesses like yours, who can take advantage of this growing segment of the market. How can you harness the power of pre-need sales and target new demographics?
Understand Why Pre-Need and Pre-Planning Matter
Every death care industry business cares about the individuals and families that they work with, and pre-planning helps to meet their needs now and in the future. Pre-need funeral arrangements and internment rights help ease the burden of making decisions in the future, and because there is less time pressure to solidify things, it also allows you to answer questions throughout the process.
Connect People to What They Want
The pandemic has forced people of all ages to consider their mortality more than ever before. Many are now exploring the death care industry options for the first time, and pre-need planning will allow them control over their burial and funeral services. It also allows them to avoid the potential overspending that can occur in the aftermath of a tragic death. Make sure that your salespeople understand how critical pre-planning is in reducing tough, painful decisions that might need to be made in the future.
Target Your Marketing to Address Pre-Need Planning
While many people have an idea that pre-need planning exists, they are not always sure of where or how to get started. Make sure that your marketing materials address pre-need and all of the options that are available through your funeral home or business. Instead of solely focusing on how to respond in the aftermath of a death, you also want to capture the market looking to take care of their planning before death is even considered a possibility. By working hard to target those customers, you will be able to expand your business and also meet the needs of even more families and individuals.
Financial Planning for Every Death Care Services Industry Business from MKS&H
MKS&H provides tax and accounting services to businesses of every size and in every industry, including the death care industry. Our team can help your business gain confidence in your important accounting reports and make better, more educated financial decisions. Contact us today for a consultation.
About MKS&H: McLean, Koehler, Sparks & Hammond (MKS&H) is a professional service firm with offices in Hunt Valley and Frederick. MKS&H helps owners and organizational leaders become more successful by putting complex financial data into truly meaningful context. But deeper than dollars and data, our focus is on developing an understanding of you, your culture and your business goals. This approach enables our clients to achieve their greatest potential.